Eyes White Shut began as a simple idea: build winter apparel that feels real, not manufactured.

Eyes White Shut began as a simple idea: build winter apparel that feels real, not manufactured.

Rooted in New Mexico and shaped by mountain culture, the brand exists to create pieces that move from the slopes to the streets and everywhere in between. Inspired by the people who live for the cold, the dark, and the energy of alternative culture, each drop is released slowly and intentionally for those who feel most at home when the temperature drops and the lights come on.

Rooted in New Mexico and shaped by mountain culture, the brand exists to create pieces that move from the slopes to the streets and everywhere in between. Inspired by the people who live for the cold, the dark, and the energy of alternative culture, each drop is released slowly and intentionally for those who feel most at home when the temperature drops and the lights come on.