Eyes White Shut started because nothing in clothing felt like it belonged to me.
Eyes White Shut started because nothing in clothing felt like it belonged to me.
There are great brands out there, but most lean either loud, or trend-driven. I wanted something cleaner. Different without being chaotic. Gothic without being costume. Eyes White Shut started as an idea for a club — not just a brand, but a mindset.
The name comes from a feeling people know on the mountain: snow blasting into your eyes, vision gone, but you keep riding anyway. You don’t stop. You don’t hesitate. You trust the moment and send it.
That spirit became the
foundation of the brand.
Eyes White Shut represents people who live life without waiting for permission — riders, artists, liftees, mechanics, night creatures, and outsiders who move through the world on their own terms.
It’s about living fast, chasing experiences, and accepting the unknown.
No hesitation. No regrets.
Sometimes you can’t see what’s ahead.
So you go forward anyway.
There are great brands out there, but most lean either loud, or trend-driven. I wanted something cleaner. Different without being chaotic. Gothic without being costume. We started as an idea for a club — not just a brand, but a mindset.
The name comes from a feeling people know on the mountain: snow blasting into your eyes, vision gone, but you keep riding anyway. You don’t stop. You don’t hesitate. You trust the moment and send it.
That spirit became the
foundation of the brand.
Eyes White Shut represents people who live life without waiting for permission — riders, artists, liftees, mechanics, night creatures, and outsiders who move through the world on their own terms.
It’s about living fast, chasing experiences, and accepting the unknown.
No hesitation. No regrets.
Sometimes you can’t see what’s ahead.
So you go forward anyway.
There are great brands out there, but most lean either loud, grungy, or trend-driven. I wanted something cleaner. Dark without being chaotic. Alternative without being costume or novelty. Snowboard apparel that feels intentional, minimal, and built to live both on the mountain and in the city.
Rooted in New Mexico and shaped by mountain culture, Eyes White Shut creates winter pieces designed to move from the slopes to the streets and everywhere in between.
The brand lives in the space between cold air and night life — for people who feel most at home when the temperature drops and the lights come on …and even more when the lights go out.
